Celebrate 30 Years of Persona™

Freshly Crafted. Stylishly Inspired.

September 4 – October 4, 2026
For one month only, Beard Papa's celebrates the 30th Anniversary of Persona™ with an exclusive collaboration featuring limited-time cream puffs, collectible gift sets, original merchandise, and immersive in-store experiences inspired by one of gaming's most iconic RPG series.

Whether you've been with Persona since the beginning or you're discovering the series for the first time, there's never been a sweeter way to celebrate.

 

Meet the flavors inspired
by characters of persona:

Experience three unique, character
inspired flavors crafted exclusively for this collaboration:

Double Berry Cream Puff

Raspberry crumble eclair with dark chocolate and strawberry cheesecake custard filling.

persona 30th anniversary X Beard Papa's Cream puffs

Cookies n’ cream Drizzle

Crushed Oreo™ cookies on grey white chocolate and special chocolate drizzle on top filled with original vanilla custard.

Ube S’mores Puff

Delicious ube topped crunchy eclair with toasted marshmallows and vanilla bean custard filling.

The collaboration also includes Two other beard papa’s fan faves:

  • Matcha with vanilla fill

  • the Original with vanilla fill

Get the whole set in our 6 Pack Limited Time Offer set! See below for details.

✨enter to win our
Persona 30th Anniversary SWEEPSTAKES!

A total of 20 winners will be picked over the course of the promo to win either yummy cream puffs, limited-edition themed merch, puffs, and more! Drawing every Monday starting 9/4- 10/4/26!
Sign up today for special email-only fan offers and event notifications!**

Not affiliated with ©Altus ©Sega. No purchase is necessary. Limited to one offer per household. USA resident only. Winners picked weekly starting on 9/4 at random and ending on 10/4/26 and will be notified via email at campaign end on 10/4/26. Void where prohibited by law.

Collect the Celebration

Celebrate Persona's 30th Anniversary with exclusive Beard Papa's collector sets, available only during the collaboration.

🎮 Persona 30th AnniverSary 6 Pack
(6-Pack set)

With qualifying purchases, fans will receive a limited-edition gift package, available while supplies last.

  • 3 Limited-Time Cream Puffs
    2 Original Puffs
    1 Matcha Puff

  • Blind-packed Acrylic Standee (1 of 8 available)

  • In-Game Reward Code

    AVAILABLE AT ALL LISTED STORES BELOW>

*Please note- Limited Edition promo items available only at participating stores. Quantities limited to stock on hand.

 

*Please note- Limited Edition promo items available only at participating stores. Quantities limited to stock on hand.

🎮 Persona 30th AnniverSary 4 Pack
(4-Pack set)

With qualifying purchases, fans will receive a limited-edition code card, available while supplies last.

  • 3 Limited-Time Cream Puffs
    1 Original Beard Papa’s Cream Puff

  • In-game rewards code card

  • Persona 30th Anniversary chibi sticker sheet

    AVAILABLE AT ALL LISTED STORES BELOW>

EXCLUSIVE MERCHANDISE

Designed for Beard Papa's & Persona Fans!

Created by the team at Persona™, this original anniversary artwork was produced exclusively for the Beard Papa's collaboration. FREE SHIPPING! (see page for details) SHOP NOW>>>

Visit a store today!

🚙 or tap here and download the APP and save 10% with new signup!*

Please contact the store below to confirm or check online at beardpapas.order.online for stores that are selling online. Participation varies. This list does not guarantee that items will be available. Items are first come first served.
Updated: 082426

Your store doesn’t have what you want? Let us know!
📸 = full size social media mural at these locations.

Find a Beard Papa's Near you Today!

Read the FULL PRESS RELEASE HERE!

All items ©ATLUS @SEGA and are used here under license. All rights reserved.

Offer: **Valid for USA residents only. No purchase is necessary. ***Store participation may vary. Quantities are limited to stock on hand at any time.

Giveaway Rules: No purchase necessary to enter or win. Open to legal U.S. residents 18 years or older. The Beard Papa’s x Persona 30th Anniversary Sweepstakes begins September 4th, 2026 and ends October 4th, 2026. Winners will be selected at random and notified using the contact information provided at entry. Prizes are non-transferable and may not be substituted or redeemed for cash. Void where prohibited.

For California residents: any personal information collected will be used solely for the administration of this promotion and in accordance with applicable privacy laws, including the California Consumer Privacy Act (CCPA). Additional terms and conditions apply.