FIND THE BEARD PAPA’S FORMAT
THAT FITS YOUR BUSINESS
Already own a café or foodservice business? Explore Beard Papa’s Express.
Looking for a complete Beard Papa’s location? Explore our traditional retail franchise.
ALREADY OWN A TEA SHOP OR CAFÉ?
Add Beard Papa’s Express to your existing business and get up to an additional $6000 per square foot annually, with as low as $30K investment.
Add a small Japanese bakery in your store today and keep customers coming back for more.
WHY ADD a BEARD PAPA’S Express?
You can add one of the most popular Japanese dessert brands with as low as a $30K investment.
WHY BEARD PAPA'S EXPRESS?
SMALL FOOTPRINT
Designed to fit into existing tea shops, cafés, bakeries and other foodservice locations.
LOWER BUILD-OUT
Expand your business without the build-out requirements of a traditional full-size store.
ADDED REVENUE STREAM
Add premium cream puffs and desserts to your existing menu and customer base.
GLOBAL BRAND
Bring an established Japanese cream puff brand to your existing business.
MARKETING &
COLLABORATIONS
Benefit from national marketing, seasonal promotions and exciting brand collaborations.
FRESH PREMIUM DESSERTS
Freshly prepared cream puffs with multiple shells, fillings and limited-time flavors.
READY FOR THE FULL BEARD PAPA’S EXPERIENCE?
OPEN A BEARD PAPA’S RETAIL STORE.
What’s a BEARD PAPA’S store?
Beard Papa’s is a World-Famous bakery best known for its decadent, freshly baked cream puffs that are offered in large assortments of unique flavors and the eclair with the flakey, crispy crust.
A Japanese HERITAGE Brand
The brand was created in 1999 in Japan and has gone on to achieve global acclaim. Today, there are over 575+ Beard Papa’s located in 14 countries around the world. We have 35 Beard Papa’s in the United States.
Now is the perfect time to be the owner of the first Beard Papa’s in your area.
Learn why you should own a Beard Papa’s franchise!
Watch our interview with BIZtv, and get the most common questions answered with Mark! Get more details about what its like owning a store of your own and what is involved!
BEARD PAPA’S IN NUMBERS
Nº1
Dessert Franchise
+575
Stores Worldwide
14
Countries Present
+26
Years of Success
It’s all about the cream puffs
At the heart of Beard Papa’s is our signature cream puff—freshly prepared with a variety of pastry shells and custard cream flavors, plus seasonal and limited-time creations.
Our menu also includes lava cakes, ice cream, desserts, coffee, milk teas and specialty drinks, creating a flexible Japanese bakery and dessert franchise experience.
Beard Papa’s supports franchisees with national marketing, seasonal promotions and exciting collaborations with popular entertainment and lifestyle brands that help drive awareness, traffic and customer engagement.
With flexible formats, Beard Papa’s can work as a traditional dessert or bakery franchise or as a small-footprint, shop-in-shop concept for tea shops, boba shops, cafés, food halls and other existing businesses.
ORIGINAL CREAM PUFF
oreo™ COOKIES AND CREAM
Matcha Green Tea
DESSERTS & MOlten LAVA CAKES
The four Reasons to be part of the Papa family!
1
Japanese quality Brings Customers back
Beard Papa's cream puffs mean the best cream puffs in the world! Our puff shell is proprietary to Beard Papa’s. Our unique puffs are made using a crispy pie crust with the inner shell being a spongy French choux pastry. Hand-made signature vanilla custard is created from the best ingredients such as premium “Black Diamond” vanilla beans.
We inject the filling into the freshly baked shells to order so that the puffs are always fresh and second to none. The Japanese quality puffs have been attracting people around the world from the moment we opened the very first store in Japan. Currently, there are 550+ stores in 14 countries/regions worldwide.
2
Marketing that creates excitement!
National campaigns, seasonal launches and major brand collaborations help keep Beard Papa’s fresh and relevant. Beard Papa's also collaborates with anime and character titles like Mashle and Gudetama™ and hot video game launches to bring in new audiences to the brand. Each of these collaborations is highlighted with a limited-time offer cream puff to make the experience fun!
3
Suppport from start to opening - and beyond.
No need to hire a professional pastry chef to make Beard Papa's best cream puffs! The key ingredient is our cream puff shell. Bake it with our special purpose-made oven at the store in front of the customers and fill the store with that great fresh baked aroma. We focus on simple and efficient procedures to run your store operations smoothly - the Beard Papa's way!
4
GROWING POPularity DUE TO DIGITAL MARKETING CAMPAIGNS:
There’s no doubt that word of Beard Papa’s is rapidly spreading across the United States. Part of the reason is that once people have a taste of our goodies, they can’t help but tell their friends, family, and associates. Take advantage now to reap the rewards of our growing viral social media and digital advertising campaigns.
