May is Matcha Month at Beard Papa’s: A Celebration of Japan’s Iconic Green Tea Flavor
There are flavors that come and go, and then there are flavors that define a culture. In Japan, matcha is more than just a trendy green tea flavor — it’s a centuries-old tradition rooted in craftsmanship, balance, and appreciation for quality ingredients. At Beard Papa’s, that philosophy fits perfectly with how we make our cream puffs and desserts every single day.
That’s why May is Matcha Month at Beard Papa’s.
As a Japanese bakery, we take our matcha seriously. From our Matcha Éclairs to our rich Matcha Custard and indulgent Matcha Lava Cakes, we use ceremonial grade matcha powder to deliver the authentic flavor that true matcha fans crave. Smooth, earthy, lightly sweet, and unmistakably Japanese, our matcha desserts are designed to capture the essence of traditional Japanese flavor in every bite.
What Makes Matcha So Special?
Unlike regular green tea, matcha is made by finely grinding specially grown tea leaves into a vibrant green powder. Because the entire leaf is consumed, matcha delivers a deeper flavor profile and a richer tea experience. High-quality ceremonial grade matcha is known for its smoothness, natural sweetness, and bright green color.
In Japan, matcha has long been connected to tea ceremonies and hospitality. Today, it has become one of the world’s most loved dessert flavors thanks to its unique balance of creamy richness and refreshing earthiness.
At Beard Papa’s, matcha isn’t just another seasonal flavor added for trend appeal. It’s part of our Japanese identity.
Crafted with Ceremonial Grade Matcha
Quality ingredients matter. That’s why Beard Papa’s uses ceremonial grade matcha powder in our matcha desserts. The result is a more authentic flavor that stands out from overly sweet or artificial-tasting green tea desserts.
You can taste the difference in:
Our creamy Matcha Custard
Matcha topped Éclairs
Rich Matcha Lava Cakes
Matcha custard drinks and lattés
Every dessert is made to highlight the bold yet balanced flavor that makes Japanese matcha so beloved around the world.
A Flavor That Balances Sweetness Perfectly
One reason matcha has become so popular is because it pairs beautifully with desserts without becoming overwhelmingly sugary. The slightly earthy and roasted flavor of ceremonial grade matcha helps balance sweetness, creating a dessert experience that feels rich, smooth, and refined.
That balance is especially perfect with Beard Papa’s freshly baked cream puffs. Our light, airy pastry shells and silky fillings allow the matcha flavor to shine without overpowering the dessert.
Experience Authentic Japanese Flavor
Beard Papa’s was founded in Osaka, Japan, and bringing authentic Japanese-inspired desserts to fans around the world has always been part of our mission. Matcha Month is a celebration of that heritage and a chance for guests to experience one of Japan’s most iconic flavors in a fresh and delicious way.
Whether you’re already a longtime matcha lover or trying it for the first time, May is the perfect time to discover why matcha continues to be one of Japan’s most treasured flavors.
Matcha items are available at participating Beard Papa’s locations for a limited time. Visit your nearest Beard Papa’s store and celebrate Matcha Month with us before these delicious green tea creations are gone.