Beard Papa’s World-Famous Cream Puff Chain Opens New Location in San Diego October 4th, 2025!

Company: Beard Papa’s

Contact Name: Mark Nathan

Email: marketing@beardpapas.com

 

For Immediate Release

The popular Japanese dessert brand with cult following, brings its signature cream puffs to the Kearny Mesa San Diego area.

San Diego, CA | 9/24/25 – Beard Papa’s, the world-renowned chain famous for its fresh and natural cream puffs, is excited to announce the opening of its first location in San Diego. The highly anticipated grand opening will take place starting 11AM, Saturday, October 4th and Sunday, October 5th at 4488 Convoy St. , San Diego California.

Founded in Osaka, Japan, in 1999, Beard Papa’s has grown from a small neighborhood bakery into a global sensation, with over 550 stores in 15 countries and territories. The brand is best known for its light, airy cream puffs that are made to order, offering guests a unique experience of choosing both shell and filling.

Grand Opening Day Promotions:

  • Free Original Cream Puff with any purchase. Customers can enter to win free Beard Papa’s merchandise and receive a coupon at: beardpapas.com/san-diego-grand-opening

  • Free Limited Edition Mashle: Magic and Muscles surprise gift for the first 100 customers Saturday and Sunday that purchase a Papa’s 6pk of puffs

  • Exclusive Beard Papa’s swag and discounts as part of the Grand Opening.

Guests can also enter the sweepstakes for a chance to win Beard Papa’s merchandise, gift cards, and more via the web page for the event at : beardpapas.com/san-diego-grand-opening

The opening menu will feature popular cream puff shells like Original, Chocolate, Oreo™, and Matcha, paired with the brand’s signature Vanilla Bean custard filling. Additional flavors, such as Green Tea and Chocolate custard, will roll out after launch.

“We are thrilled to bring Beard Papa’s to San Diego,” said Andrew franchise owner at Beard Papa’s San Diego. “Our goal is to serve the community with a dedicated Japanese bakery that has such a strong cult following. We can’t wait to share our fresh, handcrafted cream puffs with everyone in the Kearny Mesa area.”

“Our cream puffs are baked fresh on-site every day and are some of the largest you’ll ever experience,” said Mark Nathan, Marketing Director for Beard Papa’s. “With real vanilla bean, premium custard, and high-quality ingredients, Beard Papa’s is more than just a dessert – it’s a fun, crave-worthy experience that keeps people coming back for more.”

Grand Opening Details:
Address:
4488 Convoy St. Suite E, San Diego, CA 92111
Opening: 11am, Saturday, October 4th, and Sunday, October 5th
Hours: 11:00 AM – 9:00 PM both days

For more information and to sign up for the Grand Opening Sweepstakes, visit www.beardpapas.com/san-diego-grand-opening or follow @beardpapas.sandiego on social media.

About Beard Papa’s
Founded in Osaka, Japan in 1999, Beard Papa’s has become a global sensation, known for its freshly baked cream puff shells and made-daily custard. With over 550 stores worldwide in 14 countries and territories, Beard Papa’s offers a wide range of flavors, seasonal collaborations, and high-quality Japanese desserts made from premium ingredients. More information can be found at www.beardpapas.com and on social media @beardpapas 

Media Contact:
Mark Nathan, Marketing
marketing@beardpapas.com