Beard Papa’s Turns Up the Heat with the New Spicy Cheezy Puff for August

The iconic cream puff bakery takes a savory turn with a spicy, creamy and crunchy limited-time creation.

CERRITOS, Calif. — Beard Papa’s is turning up the heat with the introduction of the Spicy Cheezy Puff, a bold new limited-time flavor that puts an unexpected savory spin on the brand’s famous cream puff.

Made for guests who like a little heat, the Spicy Cheezy Puff starts with a Beard Papa’s éclair shell topped with tangy queso and a crunchy coating of fiery seasoned corn puffs. Inside is a creamy savory filling combining cream cheese, sour cream and a fiery spice blend.

The result? Spicy, creamy, tangy and crunchy—all in one bite.

“Beard Papa’s has always been about having fun with flavors and giving our customers something new to discover,” said Mark Nathan, Marketing Director for Beard Papa’s USA. “The Spicy Cheezy Puff is completely different from what people normally expect from a cream puff. It’s savory, it has some heat, and it’s definitely going to get people talking.”

Can You Handle the Heat?

Known for its fresh cream puffs and rotating lineup of creative flavors, Beard Papa’s is taking its experimentation in a new direction with the Spicy Cheezy Puff. Instead of a traditional sweet custard filling, this limited-time creation brings together creamy cheese, tangy seasoning and fiery crunch.

Whether you're a spice lover or just curious to find out what happens when a cream puff goes savory, this is one puff designed to surprise you.

The Spicy Cheezy Puff is available for a limited time at select participating Beard Papa’s locations, while supplies last.

Can you handle the heat? 🔥

About Beard Papa’s

Beard Papa’s began in Osaka, Japan, in 1999 and has grown into an internationally recognized cream puff brand known for freshly prepared pastry shells filled to order. Beard Papa’s continues to introduce new flavors and creative takes on its signature cream puff while maintaining the Japanese-inspired quality and craftsmanship that have defined the brand for more than 25 years.